Coke revamps online tool for trade
THE firm behind Coca-Cola in the Scottish trade has enhanced its online facility for helping operators make the most of soft drinks sales.
The revamped...
Once upon a time in Malibu
PERNOD Ricard has expanded its Malibu range with the addition of Malibu Red, a blend of Malibu rum and Mexican Olmeca Tequila.
Pernod Ricard...
Absolut shows its USP
ABSOLUT vodka has launched a limited edition range of uniquely-designed and individually numbered bottles.
The Absolut Unique range was introduced to the travel retail market...
SoCo kits to spook the trade
SOUTHERN Comfort is looking to drive sales in the on-trade this autumn with the introduction of themed promotional kits.
The ‘spooky’ Hallowe’en kits, which...
Scotland’s Top Brands 2012
Welcome to our special report on Scotland’s top 60 brands. In the link below you’ll find comprehensive listings of the country’s favourite drinks, commentary...
Bourbon ‘Q’s’ the music
A UK spirits company is hoping a link-up with one of the music industry’s biggest celebrations will fine-tune the brand’s performance.
Maxxium UK’s cherry infused...
Building a buzz around whiskey
JACK Daniel’s has embarked on a marketing push for its Tennessee Honey variant in a bid to emulate the brand’s Stateside success.
The activity for...
Ginger Grouse set to take flight
A NEW alcoholic ginger beer launched by Maxxium UK last week has been hailed “a first” for the emerging drinks category.
Ginger Grouse, which took...
Magners plunders the orchards for new cider
THE popularity of flavoured ciders is continuing to blossom and one of the UK’s leading cider brands is hoping its latest creation will receive...
Whiskies in medal haul
A NUMBER of Scottish distilleries had reason to celebrate last month after picking up medals at this year’s International Wine and Spirits Competition.
Among...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
