Bigger and bolder


NEW flavours and new packaging were last week unveiled for soft drink brand John Crabbie & Co.

Halewood International, which produces a range of products under the Crabbie’s name, revealed that two new flavours, Scottish Raspberry with Ginger and Lemonade with Ginger, have extended the soft drinks range to five.
At the same time the packaging has been revitalised in a bid to achieve greater shelf stand-out in the impulse and convenience sector.
The enhanced range, available in new 330ml screwcap and 70cl sharing formats, will be backed by an autumn marketing campaign starring John Crabbie, presented by Halewood as ‘Ginger Master’ since 1801.

Image: The revamped John Crabbie & Co range.