Brand gets the outdoor treatment


STRONGBOW Pear cider is the focus of a new outdoor ad campaign.

The outdoor posters, which follow a recent TV ad campaign for the cider, show an arrow exploding through a pear with the strapline ‘pear gets the Strongbow treatment’.
Sanjay Patel, brands director for ciders at Heineken UK, said: “The sites have been carefully selected to showcase the new outdoor advertising for Strongbow Pear and will help to build brand awareness and reinforce the Strongbow Pear TV advertising and its ‘Earn It’ message over the coming weeks.”

Image – The new outdoor ads for Strongbow Pear will run in cities across the UK, including Edinburgh.