Monday, April 22, 2019

Savanna takes to the airwaves

SOUTH African cider brand Savanna is giving consumers the chance to win a trip to its homeland as part of a new radio ad...

Three is the magic number

MAXXIUM has this month taken over the marketing and distribution of premium gin brand No.3 London Dry Gin. No.3 is owned by spirits company Berry...

Keep the Champagne on ice this summer

MOËT & Chandon is targeting summer drinkers with the launch of a new Champagne specifically designed to be served over ice. Moët Ice Impérial is...

It’s all in the name, spirits firm says

Promoting refreshing drinks can pay dividends this summer THE way in which operators describe summer serves could hold the key to unlocking cocktail sales in...

Lager’s agony uncles taking more calls

FOSTER’S continues its ‘good call’ campaign this month with the release of two new 15-second video on demand spots. The ads, which will run...

Jack reckons it’s hip to be square

A NEW-look bottle for Jack Daniel’s Old No 7 is set to be launched next month. Designed to “reinforce the quality” of the Tennessee whiskey...

The Glenlivet gets a makeover

SINGLE malt The Glenlivet has been given a makeover designed to reinforce the brand’s heritage. The revamped bottle features an embossed stamp of ‘George &...

Room for more new kids on block

Cider category still offers scope for expansion, producers say THE cider industry continues to be a hotbed of innovation. In recent months, we have seen...

Kopparberg finds itself in new campaign

SWEDISH fruit cider Kopparberg is the focus of a fresh summer marketing assault. The latest ‘find Kopparberg’ activity, which kicked off earlier this week, includes...

Cocktail supplier is puree dead brilliant

Funkin sees bright future in Scotland after relocating production HQ THE recession is unlikely to have had a positive impact on many businesses. But it seems...
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