Metro banks on best of British fruit farms
A BRITISH soft drinks company is focusing on provenance this year with the announcement that more of its fruit will be sourced from British...
Pimm’s bids to clock up sales
PIMM’S is to receive fresh marketing focus as the quintessential summer drink looks to ramp up sales over its key trading period.
The ‘Pimm’s o’clock’...
Energy surge in bars and clubs
ENERGY drinks were the soft drinks success story for bars and clubs in the last 12 months, according to Britvic’s 2012 Soft Drinks Report.
While...
Managed pubs defy broader trend
SOFT drinks enjoyed contrasting fortunes across the pub market last year, with significant gains made in managed houses offset by falling sales in non-managed...
Tapping into Olympic fever
SOFT drinks brand Fruit Passion is tapping into what it says is the patriotic fever building up to the Olympic Games and Diamond Jubilee...
Barr bids to make fruit fun for kids
AG Barr has re-designed the packaging for its kids fruit juice range, Simply Fruity, in a bid to give the it more ‘fun and...
A mixed year for soft drinks
THE value and volume of soft drinks sold in the on-trade suffered a slight decline last year, but the category was not without its...
Spirits embark on flavour drive
SPIRITS brands Southern Comfort and Jim Beam have extended their flavoured portfolios with the launch of new variants.
A year after the launch of black...
Scotch experience gets user-friendly
EDINBURGH’S Scotch Whisky Experience has relaunched its retail outlet following a revamp that ushered in a host of interactive features.
Using modern technology to bring...
Beer duty stamps on the horizon?
DUTY stamps could be introduced to bottles and cans of beer in a bid to curb alcohol fraud.
The UK government is consulting on proposals...
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Luke Richardson
William Woodburn
