The firm behind premix cocktail brand Funkin is distributing 1000 on-trade promotional kits as it looks to drive sales throughout summer.
Wholesalers will give the kits to trade customers who purchase one of each case of the one-litre Funkin Mojito, Strawberry Daiquiri and Cosmopolitan mixers.
The kits contain pitcher jugs, mini shakers, bar spoons, bar runners and point of sale materials; staff training materials are also included.
Funkin chief executive Andrew King said cocktails are “booming” in the on-trade.
“Our cocktail mixers offer a simple solution, enabling all pubs and bars to exploit this growing trend and drive sales within the category,” he said.
“They allow bartenders with minimal training to create quality cocktails served perfectly every time by simply adding ice and a spirit.
“Pitcher serves are perfect for summer as customers can sit in the sun and enjoy a drink to share with friends. Topped with a delicious fruity garnish, the Funkin pitchers add theatre and help outlets access this important opportunity.”
Image – Funkin will distribute 1000 summer kits.