Thirst for mixed drinks grows

Funkin cocktails martiniTHE UK’s thirst for cocktails continues to grow, with sales topping £600 million in the past year.

Quoting recent figures from CGA, cocktail mixer brand Funkin reported the UK’s cocktail market had grown by nearly 10% in value over the past year, with the Pornstar Martini crowned the nation’s favourite cocktail.

The Mojito was the second-biggest serve, with cocktails including the Espresso Martini and Piña Colada also featuring in the top ten.

Gold and dark rums were said to be seeing growth, with their share of cocktail serves doubling in the past year.

Ben Anderson, marketing director at Funkin, said the industry “is thriving, bartenders are becoming more creative and consumers becoming better educated and more discerning”.

In the past year Funkin has expanded its product range with the launch of four nitrogen-infused canned cocktails.