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Scottish Licensed Trade News

Mixing up drinks for the festivities

Scottish operators bring out the seasonal cocktails and pitchers for Christmas IT’S the most wonderful time of the year – for publicans who get their …

Don’t forget a soft approach this year

Operators urged to meet non-drinkers’ needs as demand expected to grow IT’S the category that’s often forgotten about as Champagne, cocktails and spirits …

It’s almost time to get into the spirits

Operators can maximise sales by offering festive treats, drinks firms say WHETHER it’s a traditional dram at the bells or a more contemporary winter warmer …

Get set for the big freeze

OPERATORS should take extra care to ensure their ice machines are fully functional before the busy festive period, according to catering equipment supplier …

Drinks firm in marketing push

PRUK launches major campaigns ahead of Christmas PERNOD Ricard UK is investing heavily in marketing three of its drinks brands in the run up to the festive …

Baileys back on TV

CREAM liqueur brand Baileys is to be the subject of a £3.5 million media spend in the run up to Christmas. The investment in the brand will see Baileys return …

‘Tis the season to sell spirits, says Diageo

Drinks giant highlights high festive sales uplift enjoyed by the category THE spirits category could be the goose that lays the golden egg for publicans this …

New look for Scottish brand

WEMYSS Malts, the firm behind Scottish gin Darnley’s View, has revamped the brand’s label to match its Spiced Gin variant. Both gins are now presented with …

Sloane’s to Proof Drinks

PROOF Drinks has been appointed to handle the UK distribution and marketing for Sloane’s Premium Dry Gin. The firm, which distributes brands such as …

Kronenbourg celebrates anniversary

HEINEKEN UK, the firm behind Kronenbourg 1664, has launched special limited edition packaging to celebrate the 350th anniversary of the original Kronenbourg …

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