Single malt unveils its new look

The new Auchentoshan packaging.

SINGLE malt Auchentoshan has been given new-look packaging designed to educate consumers about the whisky’s production and taste.

The revamped packaging, which has been applied to the core Auchentoshan Three Wood and 12 year old expressions, features illustrations which are intended to “bring the story of the whisky to life”.
1823 – the year the brand was established – features prominently in the new design, which also includes bronze foiling intended to highlight the three copper stills used in the distillation process; the existing bottle shape has been retained.
“The introduction of illustrations on pack is new for Auchentoshan and we feel it brings to life the story of this wonderful triple distilled single malt whisky,” said brand manager Jennifer Meenan.

Image – The new Auchentoshan packaging.