Mumm’s the word – New champagne launched
CHAMPAGNE GH Mumm has released its latest vintage, Millésime 2006.
A blend of 64% Pinot Noir and 36% Chardonnay, the wine was aged for...
Education’s what you need
CIDER and spirit drink Jeremiah Weed is the focus of a new ad campaign designed to educate consumers about the brand.
Spanning TV and social...
Bring the world to beer drinkers
Visibility key to reaping rewards of buoyant category, firms say
IT might be a consequence of people travelling abroad more often or it could be...
Grouse activity takes flight
THE Famous Grouse is back on TV screens as part of a new marketing campaign designed to celebrate summer, whatever the weather.
‘The Famous British...
Tradition on tap
CIDER producer Westons has launched a range of traditional draught ciders in the on-trade.
The line-up comprises its ‘flagship’ brands – Wyld Wood and Old...
Peroni campaign hits screens
ITALIAN heritage is at the heart of a new campaign for Peroni Nastro Azzurro.
The campaign, named ‘Storie di Stile’ (Stories of Style), tells...
Swedish brand branches out
Forest setting of new Kopparberg ad aims to reflect heritage
A SWEDISH forest forms the backdrop of a new summer marketing campaign for Kopparberg, which...
Whisky business goes its own way
Range of independent bottlings offers a point of difference in Ayrshire
AS the profile and popularity of Scotch whisky continues to grow, a business in...
Consumers taking a fresh look at whiskey
Flavoured variants credited with attracting younger drinkers to category
POSITIONED as an ‘accessible’ dark spirit and with a growing number of flavoured variants emerging in...
A new blend of whisky drinkers
Spirit playing the generation game, operators tell SLTN
SCOTCH whisky firms have made no secret of their desire to attract a younger generation of consumers.
In...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
