Turbo boost for juice | Scottish Licensed Trade News

Scottish Licensed Trade News

Turbo boost for juice

Turbo boost for juice

JUICE brand Sunmagic has joined forces with film studio Dreamworks Animation as ‘soft drinks partner’ of its new children’s movie, Turbo.

Under the deal, Turbo – a 3D comedy about a snail which attains ‘super speed’ powers which will hit cinema screens on October 18 – will be promoted on-pack across Sunmagic’s range of fruit juices, which includes orange, apple, pineapple, apple and blackcurrant, mango and pineapple and coconut variants. An on-pack competition will give consumers the chance to win a trip to Abu Dhabi.
Razin Ali, Sunmagic brand manager, said the new deal with Turbo, Dreamworks and Twentieth Century Fox follows a similar partnership with the Ice Age 4 DVD.
“Turbo is an excellent fit for the Sunmagic brand, as our delicious juices, like the film, can be enjoyed by the whole family,” said Ali. “As a result of our co-branding partnerships on Ice Age 4 and now Turbo, we’re now reaching several million more consumers.
“The new Turbo partnership follows Sunmagic’s increased level of marketing this year, which has included a £1m brand investment, with activity such as the Love Sunmagic breakfast radio campaign in May.”

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