Spirit beer can help category soar
THE emerging ‘spirit beer’ category will have a positive impact on bourbon and American whiskey, according to the firm behind one of the newest...
American tale for Scots bartenders
Consumers embracing US whiskies, says BBFB
SCOTTISH consumers are broadening their horizons and experimenting with more American whiskies than ever before, according to the brand...
Funkin’s pitcher of summer
The firm behind premix cocktail brand Funkin is distributing 1000 on-trade promotional kits as it looks to drive sales throughout summer.
Wholesalers will give the...
Single malts surge in buoyant spirit market
Well-trained and knowledgeable staff can boost sales, drinks firms say
OPERATORS seeking to maximise sales of whisky would do well to stock a robust range...
Bourbon aiming to go wild in bars
THE firm behind Wild Turkey is looking to expand the presence of its Wild Turkey 81 bourbon in the UK on-trade following the appointment...
Keep cider in range, drinks firms say
Operators advised to choose carefully if fridge space is limited
An explosion of new fruit flavours and products in recent years has given operators no...
Jager keeps cool at festivals
HERBAL liqueur Jägermeister is to feature at a number of UK music festivals this summer as part of a new promotional campaign.
The ‘Deep Freeze’...
Sol gets a summer makeover
MEXICAN lager brand Sol has been given a makeover in time for summer.
The new-look 330ml bottle has an embossed design, which is intended to...
Summer variety is the spice of life
Speciality spirits can create a point of difference, say drinks firms
SPECIALITY spirits can provide a key point of difference for outlets this summer, but...
Glass half full, says trade body
Scotland remains a major market for cider, writes National Association of Cider Makers chair Paul Bartlett
A YEAR ago my predecessor at the National Association...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
