The campaign, named ‘Storie di Stile’ (Stories of Style), tells the story of Peroni’s creation in Italy in 1963.
It is appearing in cinemas, print and out of home advertising throughout the rest of the year and into 2014.
Richard Ingram, director of marketing for Peroni at Miller Brands, said the advertising campaign “celebrates and emphasises” the brand’s Italian heritage.
“The campaign will keep the brand in the forefront of target consumers’ minds, allowing retailers and licensees to trade customers up, taking advantage of the higher margins world beers offer,” he said.
Image – The ad features Italian landmarks.