Drinkers taking a global view
Knowledge is power as consumers broaden repertoires.
GREATER product knowledge and a desire to experiment was last week credited with broadening consumers’ world beer repertoires.
Operators...
Students more discerning about drinks, report claims
STUDENTS’ drinking habits are more sophisticated than their stereotype suggests, according to new research.
The CGA Student Report 2012 found that undergraduates spend around £3.2...
‘Retro’ RTDs get revival treatment
Drinks firm breathes new life into long-established brands
TAKE That, Cadbury’s Wispa, Converse – there’s no shortage of products and brands that have been relaunched...
Still miles to go on beer journey
Price, choice and country of origin hold key to category success
SCOTTISH pubs have still to fully realise the potential offered by the world beer...
Wine aiming to make a splash
Packaging revamp part of new activity for Echo Falls
ECHO Falls has been given a summer makeover.
Accolade Wines has unveiled new-look packaging for the brand,...
Bartenders go on Wild Geese chase
AN Irish whiskey brand ruffled a few feathers in the bartending scene at its Scottish launch late last month.
Bartenders were pitted against each other...
Dutch lager shows it’s got more bottle
DUTCH lager Grolsch has been rebranded and launched in a larger-sized bottle in a move designed to bring it in line with other world...
Maxxium takes on Irish brands
DRINKS supplier Maxxium UK has taken over the distribution of Cooley Distillery’s Irish whiskey brands.
The deal took effect on July 2 and adds the...
New focus on Polish vodka
POLISH vodka brand Zubrowka is to star in its first ad campaign since its transfer to distributor First Drinks earlier this month.
The bison grass-infused...
Imported beer Czechs into bars
Distributor unveils plans for new on-trade push for Krušovice
CZECH beer Krušovice will be thrust into the spotlight this summer as part of a major...
Columns
Luke Richardson
William Woodburn
