SEASONAL cask ale Tetley’s Christmas Cracker is set to be relaunched in the on-trade in time for Christmas.
Brewer Carlsberg UK is to reintroduce the 4.3% ABV ale on November 21.
Described as “dark and contemplative”, Christmas Cracker is said to have “subtle suggestions of vanilla and a delicate hop aroma”, making it an “ideal accompaniment” to mince pies or Christmas cake.
The pump clip features the Tetley’s Huntsman character pulling a cracker.
David Scott, director of brands and insight at Carlsberg UK, said Tetley’s Christmas Cracker is a “great way to celebrate the festive season”.
“Christmas Cracker is a proven success as a seasonal ale that will help drive sales for on-trade operators during the all-important Christmas trading period,” he said.