COGNAC-based liqueur Grand Marnier has been given a new look in time for Christmas.
The limited edition bottle is said to pay homage to Georges-Eugène Haussmann – the architect and designer commissioned by Napoleon III to redesign much of central Paris.
The red gift box highlights the address ‘Grand Marnier, 91 Boulevard Haussmann’ while the label is designed to resemble a Parisian street sign. A panoramic view of the city is drawn in white around the red bottle.
Nick Temperley, head of Diageo Reserve Brands GB, said Grand Marnier is the “perfect ingredient” for festive cocktails.
“The 2013 limited edition bottle shows the special bond that Grand Marnier has with Paris,” he said.