CIDER producer Westons has launched a range of traditional draught ciders in the on-trade.
The line-up comprises its ‘flagship’ brands – Wyld Wood and Old Rosie – as well as its latest ciders: Rosie’s Pig and Henry Westons’ Family Reserve and Country Perry.
Geoff Bradman, head of UK sales at Westons Cider, said the range spans classic scrumpy, premium organic, traditional clear and low ABV ciders, and aims to give licensees a “full spectrum offer”.
“We have had a number of well-loved traditional ciders for some time now, but this year we wanted to offer a comprehensive range and have extended it with new launches to generate further interest to the category,” he said.
“We have worked hard to create a collection of ciders, which we feel epitomises Westons’ unique heritage, provenance and taste.”
Image – The draught range includes five ciders.