A pure focus for Rockstar
THE Rockstar range of energy drinks has been extended with the launch of a new sugar-free variant.
Rockstar Pure Zero is a zero sugar version...
Make a resolution to boost soft drinks
Now is the time to assess range, say brand owners
WITH new year’s resolutions entering their second week and many consumers watching their wallets and...
Brand channels energy in pubs
Firm set to roll out new fruit drink to Scottish on-trade
THE company behind a new ‘healthy’ energy drink is targeting the on-trade after a...
UK launch for liqueur
GERMAN herbal liqueur Borgmann 1772 has been launched in the UK.
Distributed by Marblehead Brand Development, Borgmann 1772 is available from Gerry’s Wines and Spirits...
A modern take on an old spirit
Three-pronged approach brings awards success for capital bar
THERE is no tartan trim in Edinburgh venue Whiski Rooms.
The Walter Scott monument may be visible in...
Time to let your ale go beyond the pale
New styles credited with attracting broader consumer base to category
DIVERSITY is driving the growth of ale and attracting a broader range of consumers to...
Consider some soft options for 2014
ALCOHOL brands won’t be the only ‘must stock’ products in the new year.
Soft drinks continue to play an important role in the on-trade,...
Cast a wide net to win with whisky
Building the right range will ensure a serve to suit everyone, say drinks firms
A BROAD range of flavour profiles backed by solid staff training...
A funky new mixer
PRE-MIX cocktail firm Funkin has launched what it claims to be the first ever homogenised, 100% natural Pina Colada cocktail mixer.
The new mixer...
Responsibility in pole position
THE dangers of drinking and driving are being highlighted through a new ad for Johnnie Walker.
The brand’s ‘I’m Not Driving’ campaign includes a...
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Luke Richardson
William Woodburn
