Drinks news | Scottish Licensed Trade News - Part 230

Scottish Licensed Trade News

Win the weekend, says VK

THE firm behind ready to drink brand VK is giving consumers the chance to ‘win the ultimate VKend’ in what’s claimed to be its biggest on-pack promotion …

Morgenrot hires brand ambassador

WORLD beer importer Morgenrot has appointed a brand ambassador in Scotland. Alex Salmean, who has worked in the drinks industry for 30 years with the likes of …

Turn up the heat on summer drinks

THE unseasonally warm spell at the end of March followed by snow and ice in early April confirmed that it’s probably wise to expect the unexpected when it …

New TV ad puts brand in a spin

READY-to-drink brand WKD is back on TV screens with the latest instalment in its ‘have you got a WKD side?’ ad campaign. ‘Bike’ is set in a gym and …

Bars hop on the world beer bus

A GROWING number of bars around Scotland are waking up to the potential of world beers. Operators told SLTN last week that while it can be a confusing category …

Beer joins whisky in export drive

FOR seven years in a row exports of Scotch whisky have risen steadily, making a welcome contribution to the UK’s balance of trade. Now the brewer of …

Why not dare to be different this summer?

ROSE, Pinot Grigio and Sauvignon Blanc. To suggest these wine styles will be a hit with drinkers this summer is perhaps as obvious as saying Alex Salmond …

Metro banks on best of British fruit farms

A BRITISH soft drinks company is focusing on provenance this year with the announcement that more of its fruit will be sourced from British farms. Sussex-based …

Cocktails set to bee success

WEMYSS Malts has launched two bespoke cocktails for its newest blended malt. Created as part of its ongoing collaboration with Edinburgh mixologist Jason …

Pimm’s bids to clock up sales

PIMM’S is to receive fresh marketing focus as the quintessential summer drink looks to ramp up sales over its key trading period. The ‘Pimm’s …