Drinks news | Scottish Licensed Trade News - Part 230

Scottish Licensed Trade News

Wine follows natural course

Is technological intervention in wine-making a good thing? The jury’s still out, as Guy Chatfield explains IF I said to you that modern winemaking involved …

Scotch is back off the rocks

Until the global recession started to check growth, the story of whisky over the last decade has all been about explosive growth in export markets. But while …

Brands embrace students’ return

Drinks with mixing potential favoured by young adult drinkers A LUCRATIVE period is fast approaching for brands which target young adult consumers. Next month …

Living well with San Miguel

SPANISH beer returned to TV and cinema screens this month with a campaign titled una vida bien vivida – a life well lived. The ad, directed by filmmaker …

RTD offers sit down prizes

AN on-pack promotion from WKD is set to reward a quarter of a million customers, its brand owner said last week. The Win A Chair promotion will appear on 6.5 …

Houston, we have a new beer

RENFREWSHIRE’S Houston Brewing has introduced a new space-themed range of monthly beers. The first beer in the range, introduced last month, was named …

Lazy days for Halewood

CRABBIE’S owner Halewood International has launched a new RTD. Lazy Jack’s will launch in the on and off-trades on August 21, aimed at 18-25 year …

The only way is Essex for CAMRA

Mighty Oak named Champion Beer of Britain at last week’s Earl’s Court festival AN Essex ale was last week named the UK’s finest by the …

Czech mate as brewer adds to stable

CARLSBERG last week assumed the UK marketing and distribution rights for Czech lager Staropramen. The 5% ABV beer, which is owned by StarBev and already …

Tequila shows a cool hand this summer

JOSE Cuervo Tequila is being promoted as an ice cold shot this summer as part of a new marketing campaign for the brand. The activity will see a branded truck …

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