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Artists re-mix with rum brand

Campaign aims to promote passion with music competition THE firm behind Bacardi will look to reinforce the brand’s music credentials today when it announces the...
Strathmore

No sun is required for soft drinks sales

Operators can capitalise with winter flavours and meal deals WITH September coming to a close it can feel like a long wait until next summer,...
Spiced Orange is the third flavoured variant.

The future’s orange for gin brand

THE firm behind Edinburgh Gin has launched a new Spiced Orange variant for autumn and winter. Joining Edinburgh Gin’s existing raspberry and elderflower flavoured variants,...
Guinness’ magic behind the gates font.

Perfection focus for Guinness

THE ‘perfect serve’ remains a key focus for Guinness in its latest ad campaign. Launched this month, the activity includes a new 20 second...
The rye whiskey has an ABV of 47%.

Love brings Jefferson’s rye to UK

DISTRIBUTOR Love Drinks has launched Jefferson’s Straight Rye Whiskey in the UK on-trade. Named after the third US president, Thomas Jefferson, the rye whiskey is...
Brand ambassador Eliza Doolittle.

Appletiser aims to sparkle on in pubs

APPLETISER is giving consumers the chance to win a shopping spree as part of a new on-trade marketing campaign. Part of its ongoing ‘Sparkle On’...
Turbo boost for juice

Turbo boost for juice

JUICE brand Sunmagic has joined forces with film studio Dreamworks Animation as ‘soft drinks partner’ of its new children’s movie, Turbo. Under the deal, Turbo...
Eclectics

Swedish cider targets perfection

Kopparberg unveils new serves for its ‘Eclectics’ variants THE firm behind Swedish cider Kopparberg is promoting the ‘perfect serve’ for the latest flavoured variants to...
• The ad’s male lead has his hair shampooed while drinking a glass of Southern Comfort.

Spirit makes itself comfortable

New advert to promote brand in the run up to Christmas CHARACTERS who are ‘completely comfortable with themselves’ once again take centre stage in the...
Limited edition cider made permanent

Limited edition cider made permanent

REKORDERLIG’S limited edition Passionfruit cider is to become a permanent fixture in the range after what the firm behind the Swedish brand described as...

Columns

Jack Cummins
LEGAL by Jack Cummins
FINANCIAL Wylie & Bisset
Neil Morrison
ASK THE OPERATOR Neil Morrison
THE GRAPEVINE
Luke Richardson
MEET THE MAKER
William Woodburn
MIXED UP WORLD Ewan Angus