Glenmorangie extends partnership with The Open
SINGLE malt whisky Glenmorangie has extended its partnership with The Open Championship after a new deal was struck between the Glenmorangie Company and golf governing body The R&A.
The deal is a three-year continuation of the whisky brand’s partnership with The Open, which returns to St Andrews in 2015.
Glenmorangie will continue as the ‘Spirit of The Open’ at next year’s tournament and the subsequent two competitions at Royal Troon and Royal Birkdale.
The new contract is an extension of Glenmorangie’s initial three-year deal which commenced in 2012.
Marc Hoellinger, president and CEO of The Glenmorangie Company, said The Open and Glenmorangie “have a natural affinity and we are proud to continue our partnership with The R&A as the ‘Spirit of The Open’”.
“Glenmorangie’s pursuit of perfection mirrors the mindset required from the world’s top golfers as they seek to lift the iconic Claret Jug,” said Hoellinger.
Michael Tate, executive director of business affairs at The R&A, said the governing body is “delighted” to extend the “successful partnership” with Glenmorangie.
“We aim to ensure that spectators take away wonderful memories when they attend The Open and Glenmorangie plays a big part in delivering those experiences at the Championship,” said Tate.
Activity surrounding Glenmorangie’s sponsorship of the 2014 Open Championship included a consumer competition which invited fans to nominate and vote for the world’s 18 most “unnecessarily well made” golf holes.
The campaign was supported by six-time major winner Nick Faldo, former Ryder Cup captain Tony Jacklin and golf photographer David Cannon.