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• The WKD on-trade Christmas activity will give pub customers the chance to win moose hats.

Hats off to this ‘Christ-Moose’

Comedy headgear and cocktails part of festive activity THE firm behind WKD will wish the on-trade a ‘Merry Christ-Moose’ as part of a new festive...
Drambuie

Liqueur firm shows it’s got bottle

THE firm behind whisky liqueur brand Drambuie has released a limited edition bottle in time for Christmas. The new bottle, which is wrapped in a...
• The revamped VK range incorporates five new fruit flavours alongside VK Blue and VK Ice Storm.

VK mixes fruit to follow suit

New variants introduced to capitalise on trend for flavours THE firm behind the VK brand claims to be "steering the RTD category into the 21st...
• Distributor Cellar Trends is promoting a number of serves for the Luxardo sambuca range.

Festive flavours top list

CELLAR Trends, the firm that distributes Luxardo, claims Christmas is the perfect time for bartenders to experiment with its flavoured sambuca range. The Luxardo...
• The ad includes scenes from all four seasons.

Swedish cider makes silver screen debut

SWEDISH fruit cider brand Rekorderlig has made its cinema screen debut with the launch of a new ad designed to position it as a...
The new Mount Gay Eclipse bottle.

A fresh look for golden rum brand

THE firm behind golden rum Mount Gay has introduced new-look packaging for the brand’s premium variant, Mount Gay Eclipse. First Drinks, distributor of Mount Gay...
One of the Anniversary vintage bottles.

Birthday bottle joins rare range

A RARE expression of single malt Glenfiddich has been launched to mark the 125th anniversary of whisky production at the distillery. Only 286 bottles...
• Sinatra Select.

Jack does it Sinatra’s way

THE firm behind Jack Daniel’s has tipped its hat to legendary singer Frank Sinatra with the launch of a new special edition of the...
•Dr Bill Lumsden, director of distilling.

Public picks malt name

HIGHLAND single malt distillery Glenmorangie has turned to fans to provide the name of its latest whisky. Taghta, Gaelic for ‘chosen’, was selected as part...
• A limited number of decanters containing the Hankey Bannister 40 year old have been released.

Distillers deliver premium drams

Host of special editions hit the market in time for Christmas A SLEW of special edition whiskies has been released in time to hit gantries...

Columns

Jack Cummins
LEGAL by Jack Cummins
FINANCIAL Wylie & Bisset
Neil Morrison
ASK THE OPERATOR Neil Morrison
THE GRAPEVINE
Luke Richardson
MEET THE MAKER
William Woodburn
MIXED UP WORLD Ewan Angus