A MAJOR new marketing campaign to promote Martini across the UK and the continent kicks off this month.
The ‘#BEGINDESIRE’ campaign comprises television advertising, a digital and social media campaign, outdoor advertising and PR activity.
The activity centres on a new film, shot on location in Rome, which follows a waitress as she chases a message to ‘Begin Desire’ across the city.
Sandy Mayo of Martini said the launch of the campaign is “an exceptionally proud and exhilarating time for the Martini brand”.
“Our new film, directed by Jake Scott, serves to launch Begin Desire in true, timeless style – combining the heritage of Martini with contemporary culture, but in a quintessentially Italian way,” said Mayo.