Bright future for German brand? | Scottish Licensed Trade News

Scottish Licensed Trade News

Bright future for German brand?

THE team behind German beer Krombacher Pils in the UK said it is optimistic for the brand’s future in the on-trade following the release of new sales figures.
The latest figures for the brand, covering the first nine months of 2014, showed volume sales up by 48% on the same period in 2013.
By format, keg volume sales were up 30% while bottles were up 72%. Stephan Kofler, UK sales director for Krombacher Pils, said the country “has been identified as a strategic market for Krombacher”.
“We are confident that Krombacher volume sales in the on-trade will continue to grow,” he said.

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