ASTON Manor Cider, the firm behind Kingstone Press, has extended the brand’s rugby league sponsorship deal.
Kingstone Press is now involved in the sport at every level, including Super League as well as amateur and semi-professional competitions.
The new deal with the Rugby Football League is said to be the broadest ranging yet for the cider brand.
Kingstone Press is now an official partner of both Super League and Challenge Cup, the top flight league and cup competitions for the sport in the UK.
The brand’s sponsorship of the Kingstone Press Championship and Championship One has also been extended. The deal will see Kingstone press branding visible on player’s shirts in every competition, online, at stadia, and through advertising on match days.
Kingstone Press first became involved with rugby league in the run-up to the Rugby League World Cup in 2013. The current deal is set to run until the end of the 2017 Rugby League World Cup.
Gordon Johncox, managing director of Aston Manor Cider, said Kingstone Press “has benefitted enormously from the investment that has established a clear presence with the rugby league community of clubs and fans”.
“The relationship and our activation have supported the achievement of significantly increased distribution and sales,” he said.
“We are thrilled with the results delivered so far and look forward to working with our customers to leverage the opportunity created. Being able to extend the breadth of our involvement and confirm that we will support rugby league through to the end of 2017 is fantastic.”