Perth brewer signs for football club | Scottish Licensed Trade News

Scottish Licensed Trade News

Perth brewer signs for football club

Inveralmond ramps up support for St Johnstone through commercial deal

30a_0914

• The brewery released a blue beer to celebrate St Johnstone reaching the Scottish Cup final.

PERTH-based Inveralmond Brewery is backing its local team again through a new commercial support deal with St Johnstone Football Club.

The brewery, which released a limited edition St Johnstone-themed ‘blue beer’ for this year’s Scottish Cup final, is supplying beers to the team’s McDiarmid Park ground this season.
The commercial deal will also see the brewery advertised on pitch signage while season ticket holders at McDiarmid Park over the age of 18 will be entitled to a 10% discount at the brewery.

The brewery now provides beers at McDiarmid Park.

Bob Hogg, commercial director at Inveralmond, said: “We are delighted to extend our support of the home team with a commercial deal that will not only see our bottled beers served at McDiarmid Park, but will also offer Saints season ticket holders the opportunity for an ongoing discount on beer purchased directly from our brewery, which is literally down the road from the stadium grounds.”
“We were very proud to support St Johnstone in their Scottish Cup bid last year, and we’ll be behind them every step of the way this season.”
Fiona MacLeod, sales and events manager at St Johnstone, said the club is “very excited” to have Inveralmond Brewery on board as a “valued commercial partner” this season.
“There’s a real affinity between their brand and ours, and our fans are still talking about the blue beer that was brewed specifically for the cup final in May,” she said.

There’s a real affinity between their brand and ours.

“We are really excited about working with them.”
Inveralmond Brewery showed its support for St Johnstone earlier this year with the release of blue-coloured beer ‘The Saints 130 Ale’ ahead of the Scottish Cup final between St Johnstone and Dundee United. Head brewer Ken Duncan is said to have created the 3.9% ABV beer after local licensee Scott Findlay of the Cherrybank Inn suggested the brewery develop “something special” for the final.

Share this SLTN article