Barr converts rugby deal

Irn-Bru owner unveiled as official soft drinks partner

• AG Barr will help with hydration on the pitch, supplying Scotland’s rugby stars with Strathmore.

IRN-Bru owner AG Barr has been unveiled as the ‘official soft drink partner’ of Scottish Rugby.

The deal will see the Scotland national team, Scotland 7s team and professional sides Glasgow Warriors and Edinburgh Rugby supported for the next two seasons.
AG Barr will supply the players with its Strathmore water, while the full range of its brands, including Irn-Bru and Barr Cola, will be available at all matches at the BT Murrayfield and Scotstoun stadiums. The firm is also the official soft drink partner of the Emirates Airline Glasgow 7s.

AG Barr will support Glasgow Warriors and Edinburgh Rugby for two seasons.

Adrian Troy, head of marketing at the Cumbernauld-based firm, said: “We’re delighted to be partnering with Scottish Rugby because rugby has always had a special place in the hearts and minds of Scots.
“We hope that across our portfolio of brands, we can play our part in continuing to build participation and involvement with the sport.
“The Rugby Sevens at Glasgow 2014 was one of the real highlights of a phenomenal Commonwealth Games so it’s a great time for us to be getting involved.”
Dominic McKay, director of commercial operations, communications and public affairs for Scottish Rugby, said: “The provision of water through Strathmore is important for all our teams as hydration plays a key part in players’ well-being.
“Irn-Bru is renowned for being a fantastic supporter of Scottish sport and for bringing its unique personality to everything it does.
“We’re looking forward to working together to take rugby to a new audience.”