Three is the magic number
MAXXIUM has this month taken over the marketing and distribution of premium gin brand No.3 London Dry Gin.
No.3 is owned by spirits company Berry...
Lager’s agony uncles taking more calls
FOSTER’S continues its ‘good call’ campaign this month with the release of two new 15-second video on demand spots.
The ads, which will run...
Jack reckons it’s hip to be square
A NEW-look bottle for Jack Daniel’s Old No 7 is set to be launched next month.
Designed to “reinforce the quality” of the Tennessee whiskey...
The Glenlivet gets a makeover
SINGLE malt The Glenlivet has been given a makeover designed to reinforce the brand’s heritage.
The revamped bottle features an embossed stamp of ‘George &...
Room for more new kids on block
Cider category still offers scope for expansion, producers say
THE cider industry continues to be a hotbed of innovation. In recent months, we have seen...
Kopparberg finds itself in new campaign
SWEDISH fruit cider Kopparberg is the focus of a fresh summer marketing assault.
The latest ‘find Kopparberg’ activity, which kicked off earlier this week, includes...
It’s all white on the night for spirits sector
Rum and gin are on the up, but vodka remains in rude health
THERE’S been plenty of talk about the rise of rum and other...
A taste of malt of past
Scotland's most easterly distillery has launched only its third ever special addition in its long history.
The Glen Garioch 1994, a small batch vintage expression,...
Staying out for a sales boost
ICB boss John Mills tells us why cider and sun are the ideal mix. The boss of cider brand St Helier has identified the great outdoors as the key to its summer trading success. The pear cider, owned by Intercontinental Brands (ICB), is sponsoring a range of music festivals and outdoor events this summer.
Cider aims for middle ground
SWEDISH brewer Spendrups has introduced a new Swedish cider into the UK market ahead of the traditional cider-drinking summer months.
Briska, ABV 4.5%, is...
Columns
Jack Cummins
Andrew Dowson
Neil Morrison
Luke Richardson
