FENTIMANS, the soft drinks brand, is looking to spice up the festive season for non-drinkers with the introduction of a new ‘soft cocktail’ menu for the on-trade.
The list includes Dandelion Dream, which mixes Fentimans Dandelion & Burdock with apple juice, fresh lime juice and two teaspoons of clear honey, and the Smooth Jigger, which combines two Fentimans drinks, Smooth Organic Lemonade and Mandarin & Seville Orange Jigger.
Fentimans’ managing director and master brewer, Eldon Robson, said the company aims to make soft drinks more exciting for designated drivers, pregnant women or those who simply don’t drink alcohol.
“It is well known that in recent years soft drinks have become the second largest drinks category in the on-trade, overtaking spirits,” said Eldon.
“We supply botanically brewed, 100% natural adult soft drinks, in a sophisticated and intriguing range of flavours, which means that customers can be offered a choice.
“As establishments are increasingly focusing on improving their food offering, the appeal of Fentimans is evident in both gastropubs and restaurants, where consumers want a premium drink to accompany their meal – and perhaps a soft cocktail to begin with.”