Irn-Bru enters bright new era
IT’S official. From March 28, Irn-Bru will no longer be Phenomenal.
AG Barr is preparing to unleash a new advertising theme for the iconic Scottish...
Chrome aims to shine on screen
MOLSON Coors is targeting a specific group of young adult drinkers with a major new marketing campaign for Carling Chrome.
The global brewer launched...
Embrace the revolution
THE boss of Spencerfield Spirits, the Fife-based independent whisky firm, has called on distillers to be bolder in their attempts to draw young adult...
The Arran Eagle has landed
ISLE of Arran Distillers has launched the fourth and final limited edition bottling in its Icons of Arran series.
The Eagle single malt, which takes...
Raise a cup of Jubilee & Tea for Her Maj
SCOTTISH gin Caorunn has joined forces with Aberdeen-based cocktail consultancy 10 Dollar Shake to launch a Jubilee-inspired cocktail.
Designed to commemorate the Queen’s 60-year reign,...
Guinness looks to convert sales
GUINNESS is currently trying to help Scots venues convert the sales opportunity in rugby union’s 6 Nations championship.
There are still two rounds of fixtures...
Get ready to celebrate the Saint
JAMESON Irish whiskey has unveiled details of a new St Patrick’s Day campaign.
Designed to build on the success of last year’s True Irish Spirit...
Vanilla vodka keeps it simple
FLAVOURED vodka Vanilla Smirnoff is the focus of a new marketing drive.
Outdoor ads promoting the Vanilla Smirnoff with cola ‘simple serve’ are running across...
Whisky show shakes things up
A NEW whisky event seems to have caused a bit of a stir among younger consumers.
More than two thirds of the tickets sold for...
Keep ready to drinks in range
YOUNG consumers have arguably never had so much choice when it comes to drinks.
From flavoured ciders to beers from around the world, there’s no...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
