Italian beer invites trade to join the club
ITALIAN beer Peroni Nastro Azzuro has launched a series of limited edition items for its on-trade loyalty programme this summer.
Club Peroni’s ‘spring/summer collezioni’, which...
Cider goes outdoors for summer
CIDER brand Strongbow is looking to raise its profile this summer with the launch of a new outdoor advertising campaign.
The ads, running on sites...
Something old, something new with rum revamp
ANGOSTURA has revealed a new look for two of its super-premium rums, Angostura 1919 and Angostura 1824.
The rums have received new bottle designs, as...
Shloer ready for on-trade bow
Soft drinks brand will focus on family pubs and restaurants
SHLOER, the adult soft drinks brand, is launching into the on-trade this summer as it...
East Lothian pub sets sail on beer voyage
Food and beer matching going down a storm at North Berwick’s Ship Inn
A NORTH Berwick pub has cemented its status as a world beers...
Brewer embarks on a journey of discovery
Miller Brands launches new effort to help operators make the most of world beers – one of the drinks industry’s fastest growing categories
THE world...
Energy drink eyes the ladies
ENERGY drinks brand Rockstar is targeting women with the launch of a new low-calorie flavour.
Rockstar Pink is a sugar-free alternative to regular energy drinks...
Striking a world beer balance
Matching brews with food key to driving sales, suppliers say
STRIKING a balance between established and lesser-known brands is key if operators are to maximise...
Ads aim to set new Standard
RUSSIAN Standard is back on TV screens this summer.
Part of the ‘vodka as it should be’ campaign, the TV ads show “dramatic” close-ups of...
Cider takes seasonal approach
SWEDISH cider brand Kopparberg has launched the first variant in its ‘revolving’ seasonal range.
Kopparberg with Raspberry is designed to meet what’s said to be...
Columns
Luke Richardson
William Woodburn
