Drinks news | Scottish Licensed Trade News - Part 294

Scottish Licensed Trade News

Ads aim to set new Standard

RUSSIAN Standard is back on TV screens this summer. Part of the ‘vodka as it should be’ campaign, the TV ads show “dramatic” close-ups of a consumer …

Cider takes seasonal approach

SWEDISH cider brand Kopparberg has launched the first variant in its ‘revolving’ seasonal range. Kopparberg with Raspberry is designed to meet what’s …

Irn-Bru to reach new heights?

Consumers can win sunshine holiday through new promotion SOFT drinks giant AG Barr reckons sales of Irn-Bru could reach new heights this summer thanks to a new …

Brand celebrates decade of its WKD side

A DECADE of demonstrating its ‘WKD side’ is credited with keeping the RTD brand firmly in the drinks repertoire of young adults. The ‘have you got a WKD …

Drinks app aims to inspire

ABSOLUT Vodka is targeting iPad users with a new cocktail application called Drinkspiration Home Edition. The application, which can be downloaded for free …

Life is sweet for young adults

Students seek lower ABV drinks as alcohol awareness grows OPERATORS seeking to cater for the young adult market should ensure they have some lower ABV products …

Beefeater brings new gin to market

CHIVAS Brothers has launched a new limited edition Beefeater gin in time for summer. Developed by master distiller Desmond Payne, Beefeater London Market Gin …

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