Cobra bids for ‘top ten’

COBRA is the focus of a new ad campaign as part of its bid to become one of the UK’s top ten beer brands.

Entitled ‘a fresh take on authentic India’, the TV, cinema and digital ad aims to “celebrate the brand’s origins and embrace the bright new culture that is emerging in today’s India”.
Chris McDonough, of Molson Coors UK, said: “This is going to be a huge year for Cobra. It’s already one of the world’s most celebrated lagers and by increasing our total marketing investment we aim to make Cobra a top ten UK beer brand.”