Czech beer gets personal

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MILLER Brands has launched a new personalised ad campaign for Czech beer Kozel – and the bars that stock it.

The activity, which will be launched in London before rolling out to cities across the UK, including Glasgow, comprises bespoke posters located near stockists of the 4% ABV beer, featuring a picture of the pub or its team along with its location.
Miller Brands’ Lucy Jordan said the campaign aims to drive traffic to stockists of the beer.
“Supporting the on-trade in developing its world beer offer is key for Miller Brands,” she said.
“This unique campaign will help us interact with our target audience, and increase footfall and sales in outlets which sell Kozel.
“The world beer category is in impressive growth, as is the demand for premium draught 4% lagers, which means there is a real opportunity for quality beers like Kozel.”