Lee moves on up at Pernod
A NEW international brand manager for premium wine has been appointed by Pernod Ricard.
Lee James, who was promoted to the role, is tasked with...
Market poised for unlikely revival
AT its peak in the early noughties, the ready-to-drink category was a hive of activity.
Now, unlikely as it may seem, the twenty tens could...
Malt looking for chefs with a conscience
HIGHLAND Park, the single malt owned by Edrington Group and distributed by Maxxium UK, will strengthen its ties with food this month when it...
Merchants buoyed by home-grown wine
THE UK might be better known for making beer than wine, but it appears that homegrown wine is finally building a credible reputation all...
Fun is name of game for sambuca brand
GREAT strides are said to have been taken to promote sambuca as a base for cocktails and long drinks in recent years – a...
Czech brand’s old pals act
JUST how well do you know your friends? Czech brand Kozel is aiming to help UK beer drinkers find out with its latest marketing...
Guy Chatfield looks at the ins and outs of buying en primeur
FOR folk in the wine business April is synonymous with the Bordeaux En Primeur campaign. In the event some of you are not sure...
Bowmore takes a trip to the dark side
ISLAY single malt distillery Bowmore has embarked on a new marketing campaign for its 15 year old Darkest expression.
The global campaign, titled ‘magic...
Imports offer a world of beer opportunities
WORLD beer represents a significant opportunity for licensees as consumers continue to broaden their drinks repertoires.
Describing the sector as the ‘star performer’ of the...
How flavours sparked spirit revival
THE fortunes of sambuca have been transformed since the category’s move into flavoured varieties.
Hi-Spirits, distributor of flavour pioneer Antica Sambuca, said the liqueur has...
Columns
Jack Cummins
Andrew Dowson
Neil Morrison
Luke Richardson
