Designs for The Dalmore and Isle of Skye aim to increase stand-out
Designed to reinforce the Highland single malt’s “luxury credentials”, the revamped Dalmore bottle features a solid silver stag, representing the distillery’s links with the Mackenzie clan.
“Clean and contemporary lines, labels and communication” are other features of the new design, which has been rolled out across the range: 12, 15 and 18 year olds, as well as the Cigar Malt Reserve and King Alexander III. The new packaging, which includes textured cartons in “deep, heritage-inspired” colours, is said to demonstrate a clear progression between the core range and the rare Dalmore range, which includes Trinitas, Aurora and Candela.
Owner Whyte & Mackay said the revamped packaging aims to increase clarity and stand-out, making it easier to identify the brand, expression and maturation statement.
“Our distillery has been producing exceptional single malts since 1839 and we have some of the rarest aged whisky stocks in the world,” said The Dalmore’s Chris Watt. “Our malts exude quality, craftsmanship and liquid excellence and we feel the new packaging brings our image proudly in line with that.”
Meanwhile, Ian Macleod Distillers said the new-look packaging for its Isle of Skye blended Scotch aims to ‘reconnect’ the brand with its home.
Labelling on the 8 and 12 year old expressions features a watercolour sunset over the Isle of Skye, while the colours on the label and bottle top are said to reflect the Red and Black Hills of the Cuillin mountains.
A new age-roundel on both the red and cream label of the 8 year old and the black and gold design of the 12 year old are said to give greater prominence to the age statement.
Iain Weir, director of marketing at Ian Macleod Distillers, said the new packaging “emphasises the premium quality” of the whiskies.
“We wanted the new brand design to create an authentic representation of Isle of Skye’s core values – the values that are embedded in its age statement and island heritage,” he said.
“Famed for its breathtaking scenery and historical legend, Skye has an infinite romantic appeal that we wanted to capture in the Isle of Skye re-packaging. The imagery of the sunset over the Cuillin Mountains suggests a sense of relaxation and contentment.
“Whether you are toasting your success conquering a Munro or enjoying a reviving dram at the end of a hard day, we want Isle of Skye to be the blended Scotch synonymous with that sense of achievement, satisfaction and reward.”