Global Brands Ltd has announced the expansion of its cocktail and mixers portfolio, through a partnership with American Beverage Marketers Inc, a leading worldwide producer of cocktail ingredients.
This partnership will see Global Brands become the official distributor of all ABM brands throughout Great Britain, strengthening its third-party portfolio.
Family-owned ABM, based in New Albany, Indiana, is renowned for manufacturing cocktail mixers, syrups and fruit purées, using only the finest fruit with all natural flavours.
The ABM brands, which are available in more than 100 countries across on and off-trade channels, including Finest Call, Re’al Infused Exotics, Master of Mixes, and Agalima Organic, which now join Franklin & Sons, All Shook Up, Shake Baby Shake and the recently launched Be, in Global Brands’ range of cocktail and mixer brands.
Managing director at Global Brands Julian Atkins, said: “Our collaboration with such an established global industry partner is yet another step towards cementing our positioning as the UK’s leading independent cocktail experts.
“ABM’s innovative, quality-driven product range and renowned international reputation makes the brand a perfect fit for us, and we’re excited to help them achieve the same levels of success and brand growth here in the UK market.”
With more than 30 years of experience, ABM has established itself as a global leader in the cocktail sector, selling 7.8 million 12-litre cases annually across the globe. ABM’s products are said to include natural flavours, gluten-free ingredients, and certifications for kosher and halal, all made with non-GMO pure cane sugar.
Division sales manager EMEA at ABM, Marco Canova, added: “We are thrilled to kickstart this partnership and are excited by the opportunities it presents in a key market like the UK.
“Collaborating with Global Brands is set to significantly enhance our distribution reach and sales performance. We are confident that together, we can achieve sales of 200,000 12-litre cases and beyond, in the near future.”
Partner and CMO at ABM, William Hinkebein, added: “We are pleased to be able to have a larger reach into the UK market in order to elevate quality cocktails for all at home or out.”
