Magners to work its movie magic | Scottish Licensed Trade News

Scottish Licensed Trade News

Magners to work its movie magic

MAGNERS is offering consumers free Vue cinema tickets on special promotional packs in the off-trade this summer.

The promotion, which will run until August 5, is part of Magners’ Made in the Dark campaign, which aims to highlight the importance of darkness to the production of the Irish cider.
Head of marketing Kirsty Hunter said the on-pack promotion will help drive sales.

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