Miller hits the small screen | Scottish Licensed Trade News

Scottish Licensed Trade News

Miller hits the small screen

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MILLER Genuine Draft is back on TV screens as part of a new ad campaign.

Building on the ‘tonight it’s Miller time’ campaign, the new ad is said to “bring to life the energy and excitement of the city at night”. The activity will also see Miller Genuine Draft sponsor four MTV channels (MTV Base, MTV Dance, MTV Hits and MTV Music) in a bid to reach the brand’s target young adult market.

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