Saving the best for Last
SWEDISH cider brand Kopparberg has launched a major new multimedia marketing campaign including partnerships with music brands Spotify and Last.fm.
The ‘un-established since 1882’ campaign...
Brewing up a cider storm
LANDMARK Wholesale, the trading group for independent wholesalers, has launched a new own brand cider.
Black Storm, ABV 7.5%, is available to Landmark members...
Berry good addition to vodka range
A NEW Blackcurrant variant has been added to the Finlandia range of flavoured vodkas.
Bacardi Brown-Forman Brands said the new flavour, which has been launched...
Glory days are here to stay
Brand owners convinced there’s growth to come in cider market
THE cider category has become one of the busiest and most profitable in the drinks...
Wild Geese head for Scots bars
DRINKS agency Emporia Brands is set to launch a new Irish whiskey range later this month.
The Wild Geese collection, which includes Rare Irish, Single...
On-trade focus to raise spirits
Activity aims to drive sales of Southern Comfort Lime this summer
SOUTHERN Comfort’s Lime variant is the focus of new summer on-trade activity for the...
Drinks firm launches flavoured whiskey blend
IRISH drinks company Babco Europe has introduced a new flavoured Irish-American whiskey blend.
Mickey Finn Apple Whiskey Liquor is described as a blend of...
Cider sales soar as summer sun shines
Pubs reap rewards as warm weather boosts category
CIDER’S establishment as a year-round drink has long been talked up by brand owners and producers.
But despite...
Pubs get a flavour of new variant
THE latest flavoured cider from Swedish brand Rekorderlig has been launched in Scream, Yates’s and Slug & Lettuce bars.
Stonegate Pub Company said it has...
Islay malt shows some reserve
BOWMORE, the Islay single malt distillery, has launched what it describes as its lightest and most delicate expression to date.
Bowmore Small Batch Reserve...
Columns
Jack Cummins
Andrew Dowson
Neil Morrison
Luke Richardson
