Sambuca set for summer tour


THE Luxardo Brand Experience Team is heading to Glasgow and Edinburgh this summer as part of an 18-date UK promotional tour for the sambuca brand.

More than 1000 promotional nights will be held across the UK, giving consumers the chance to sample all variants in the range, including Original, Passione Nera Black, Cola, Pear, Pomegranate, Raspberry and Spiced Apple.
Craig Chapman, Luxardo brand manager at distributor Cellar Trends, said the tour aims to reach more than 200,000 consumers.
“Luxardo sambuca has gained the loyalty of more diverse, younger consumers as their drink of choice, especially in large social groups,” he said.

Image: The Luxardo sambuca range now includes seven variants.