Operators urged to give more soft focus
Category shouldn’t be considered the poor relation, as Dave Hunter reports.
IT’S time for licensees to get serious about soft drinks and ensure they have...
Highland energy drink offers natural boost
THE firm behind a new energy drink developed in the Scottish Highlands is targeting consumers looking for a ‘healthier option’ energy boost.
Supernatural, which is...
New flavours added to Crabbie’s range
THE firm behind Crabbie’s has launched two new flavours of the alcoholic ginger beer.
Halewood International has added Raspberry and Strawberry & Lime flavours to...
Range can add sparkle to sales
Stocking brands that appeal to adults and children can pay dividends
GROWING sales of soft drinks is as much about appealing to adults as children,...
Stella Artois launches quest for perfection
STELLA Artois will be back on TV screens this spring with a new advert.
The latest instalment in the She is a Thing of Beauty...
Soft drink tax ‘ineffective’
A TAX on soft drinks is not the way to tackle the UK’s obesity problems.
That’s the message from Gavin Partington, director general of...
Whiskey Cask makes a return
EDINBURGH beer firm Innis & Gunn has brought back its limited-edition Irish Whiskey Cask beer as part of a new series of seasonal releases.
The...
Quality is key at Fraserburgh bar
Training paramount at award-winning outlet. Dave Hunter reports
CONSUMERS are demanding more when it comes to beer.
That’s the view of Dennis Forsyth, owner of Cheers...
Budvar aims for perfection
BUDWEISER Budvar has attempted to achieve ‘brewing perfection’ with the latest version of its Yeast Beer.
The Czech brewer was encouraged to revisit the...
Captain Morgan’s activity sets sail
SPICED rum drink Captain Morgan’s is the focus of a new marketing campaign.
The ‘Gone’ advert returned to TV screens last month as part of...
Columns
Jack Cummins
Andrew Dowson
Neil Morrison
Luke Richardson
