Vodka awakens with Espresso from Diageo

DIAGEO has expanded its range of flavoured vodka with the launch of Espresso Smirnoff.

Described as a blend of Smirnoff Red with the flavour of espresso coffee, Espresso Smirnoff joins the Lime, Green Apple, Vanilla and Blueberry variants.
Karen O’Shead, marketing manager for Smirnoff at Diageo, said flavours are a “proven category growth driver“ for vodka. “The launch of Smirnoff Espresso is set to attract a wider audience into the segment by offering new and existing Smirnoff consumers an inventive twist on their usual spirit and mixer combination,” she said.