Diageo | Scottish Licensed Trade News

Scottish Licensed Trade News

The perfect matches?

GETTING the food just right is obviously an essential aspect of any barbecue, but serving the right drinks is arguably just as important. In recognition of …

Bourbon’s new additions

Diageo Reserve has grown its Bulleit Bourbon range with the release of a ten year old edition. The latest addition to the portfolio is designed to capitalise …

Don’t forget the basics this season

Simple steps mustn’t be overlooked during summertime and beyond, says Diageo SUMMER is in full swing, bringing with it the usual raft of opportunities for …

Have fun in the sun

Cold beer and warm weather have long been the perfect match A COLD pint on a warm day has been a staple of pubs and bars for decades and, even as the beer …

Don’t call it a comeback

Rum’s resurgence cannot be ignored A CATEGORY with its fair share of clichés, rum is becoming far more than just a spirit to be mixed with cola or imbibed …

Keep it fresh to stay profitable

Drinks lists should flex with the weather and the occasion THE Scottish trade will likely already have experienced spikes in trade after some great weather in …

A summer serve

CÎROC’S first limited edition seasonal variant has been launched in time for summer. Parent firm Diageo extended the vodka range with the launch of Cîroc …

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