Smirnoff | Scottish Licensed Trade News

Scottish Licensed Trade News

BT Sport: It's our biggest season ever

Top Brands 2017: The biggest names stand their ground

The top five brands in the Scottish on-trade have held their positions …

Still the biggest spirit in the Scottish trade

WHILE vodka retains its position as Scotland’s fourth-biggest drinks category, and by far the biggest spirit with a market value of £225 million, vodka …

A citrus cider to the range

THE firm behind Smirnoff Cider has expanded the vodka-based cider range with the introduction of a new ‘Mandarin & Pink Grapefruit’ variant. The new …

The spirits of Christmas

Cocktails and food pairing take centre stage in winter campaign Drinks giant Diageo has launched a cocktail-focused campaign targeted at driving spirits sales …

Small batch, big opportunity

Similar to fellow white spirit gin, the vodka market has seen a growing number of small batch brands emerge. As well as growth in numbers, the firms behind …

Drinks giant adds to its portfolio

DRINKS giant Diageo has bolstered its portfolio with a raft of new products, including a white rum, cider and an ale. The company unveiled Guinness Golden Ale, …

Smirnoff filters pretence

SMIRNOFF is the focus of a major new marketing campaign spanning TV, outdoor and digital ads. Parent company Diageo said the advert is intended to highlight …

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