Vodka: a cornerstone spirit
THE significance of vodka to on-trade sales cannot be overstated, with a market value of £225 million, according to figures from CGA. …
Top Brands 2017: The biggest names stand their ground
The top five brands in the Scottish on-trade have held their positions …
Still the biggest spirit in the Scottish trade
WHILE vodka retains its position as Scotland’s fourth-biggest drinks category, and by far the biggest spirit with a market value of £225 million, vodka …
A citrus cider to the range
THE firm behind Smirnoff Cider has expanded the vodka-based cider range with the introduction of a new ‘Mandarin & Pink Grapefruit’ variant. The new …
The spirits of Christmas
Cocktails and food pairing take centre stage in winter campaign Drinks giant Diageo has launched a cocktail-focused campaign targeted at driving spirits sales …
Small batch, big opportunity
Similar to fellow white spirit gin, the vodka market has seen a growing number of small batch brands emerge. As well as growth in numbers, the firms behind …
Drinks giant adds to its portfolio
DRINKS giant Diageo has bolstered its portfolio with a raft of new products, including a white rum, cider and an ale. The company unveiled Guinness Golden Ale, …
Smirnoff filters pretence
SMIRNOFF is the focus of a major new marketing campaign spanning TV, outdoor and digital ads. Parent company Diageo said the advert is intended to highlight …
New Smirnoff promo activity
DIAGEO is aiming to increase publicans’ loyalty to its Smirnoff vodka brand through a new on-trade promotion. The campaign, which is set to run throughout …
Smirnoff strikes gold – New flavour launched
SMIRNOFF’S range of flavoured vodkas has been bolstered with a new cinnamon variant. Described by parent company Diageo as a blend of Smirnoff and cinnamon …
