Giant of the trade continues to move
Scotland’s top-selling spirit is evolving in a premium, flavoured direction …
Drinks giant backs festival
DIAGEO Reserve brands has been announced as the headline sponsor for the inaugural Edinburgh Cocktail Festival, which got underway today. The month-long …
Vodka shall not be moved
There’s room for innovation at the top say drinks firms THE Scottish on-trade may be ever-changing but there’s one spirit that seems to remain consistent …
Serving up vodka snaps
DIAGEO Reserve Brands has joined forces with photographer Mario Testino as part of a global campaign for vodka brand Cîroc. The “Cîroc On Arrival” …
More to vodka than meets the eye
From balanced Martini to short mix, a broad appeal brings spirit success WHILE other spirits derive flavour from cask maturing or botanical infusion, vodka …
Energy sales growing wings
G1 Group doubles category revenues in one year thanks to a new approach across estate OVER the last two years, Glasgow-based G1 Group has been making changes …
Vodka still in good spirits in Scots bars
Flavoured variants offer further opportunities for operators to boost profits VODKA has been the kingpin of the spirits scene in Scotland’s pubs and bars for …
Cavôda to light up the on-trade
Brand making waves in hip hop community to cross Atlantic A VODKA brand that’s said to have been making waves in US hip hop culture is heading for the UK …
New Smirnoff promo activity
DIAGEO is aiming to increase publicans’ loyalty to its Smirnoff vodka brand through a new on-trade promotion. The campaign, which is set to run throughout …
Botanical vodka is relaunched
THE firm behind Blackwoods gin has relaunched its vodka after revamping the recipe and packaging. New Blackwoods Botanical Vodka is said to offer a “new …
