Vodka: Still the most popular spirit in the Scottish trade

VODKA sales dipped a little in the course of the past year, falling by more than £2 million to £222m, but it remains easily the biggest spirits category in the Scottish on-trade.

All the major players continued to invest in their brands in the last year, with a mixture of heavyweight marketing activity and, in many cases, innovations such as new flavours.

It should be no surprise that Diageo’s Smirnoff brand, one of the biggest-selling spirits in the world, continues to be the most popular vodka in Scotland, as well as the second biggest-selling brand in the trade overall.

Pernod Ricard’s Absolut retains second place in the vodka category, and 18th place overall, with the only Scottish name at the sharp end of the vodka list, Glen’s, in third place.

Developments for Absolut this year have included the launch of new ‘juice editions’ in strawberry and apple flavours. Glen’s, meanwhile, launched a promotion in conjunction with Shazam at the start of the year, which saw it give away tickets to festivals across the UK.

Two of Bacardi Brown-Forman Brands’ vodkas, Grey Goose and Eristoff, have swapped places – at numbers four and five respectively.

Further down the list, Russian Standard has climbed two places to appear at number six, with Stolichnaya still firmly in the top ten at number seven.

Campari-owned vodka brand Skyy is named as the eighth biggest-selling vodka brand in Scottish pubs and bars, with Ketel One having climbed several places to number nine.

Another Bacardi Brown-Forman Brands vodka, Finlandia, takes the final spot in the top ten.

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Grey Goose