VODKA sales dipped a little in the course of the past year, falling by more than £2 million to £222m, but it remains easily the biggest spirits category in the Scottish on-trade.
All the major players continued to invest in their brands in the last year, with a mixture of heavyweight marketing activity and, in many cases, innovations such as new flavours.
It should be no surprise that Diageo’s Smirnoff brand, one of the biggest-selling spirits in the world, continues to be the most popular vodka in Scotland, as well as the second biggest-selling brand in the trade overall.
Developments for Absolut this year have included the launch of new ‘juice editions’ in strawberry and apple flavours. Glen’s, meanwhile, launched a promotion in conjunction with Shazam at the start of the year, which saw it give away tickets to festivals across the UK.
Two of Bacardi Brown-Forman Brands’ vodkas, Grey Goose and Eristoff, have swapped places – at numbers four and five respectively.
Another Bacardi Brown-Forman Brands vodka, Finlandia, takes the final spot in the top ten.