DIAGEO Reserve Brands has joined forces with photographer Mario Testino as part of a global campaign for vodka brand Cîroc.
The “Cîroc On Arrival” campaign launched late last year and claims Cîroc is the vodka consumers celebrate with when they have “made it”.
As part of the campaign, Testino will visit London, Brazil, Ibiza, South Africa and the Alps, with images from each photoshoot to be made available across Cîroc’s social media channels.
The 18-month campaign also includes a media partnership with GQ and a Cîroc microsite on the publication’s website.
Nick Temperley, head of reserve brands at Diageo GB, said: “Cîroc is all about celebration.
“It’s the most distinctive luxury vodka for sophisticated nights out and much of our marketing is designed to enhance this.”