Wine goes above and beyond
TREASURY Wine Estates has launched a new marketing campaign for Australian wine brand Wolf Blass.
The activity, titled Above Beyond, kicked off with the sponsorship...
Whisky brand lays down the Law
DIAGEO has used the Venice Film Festival to showcase an exclusive short film for Johnnie Walker Blue Label.
The film, titled Gentleman’s Wager, was produced...
Change as good as a rest in rum
Innovative serves helping to keep category fresh in Scots bars
AS the base ingredient in drinks such as the Daiquiri, Mojito and Mai Tai, rum...
A fruity new look for cider
Different design and size aims to increase stand-out
C&C Group has unveiled a new bottle design for its Magners Orchard Berries variant.
Previously named Magners Berry,...
Red Bull’s two-pronged approach to boost sales
• Price
Find the ‘sweet spot’ on pricing so the price of a can, on its own or with a mixer, sits in line with...
Bartender Braun a hit with Bacardi
EDINBURGH bartender Michael Braun is in the mix to be crowned UK champion at the Bacardi Legacy Cocktail Competition this month.
Braun, of Queen Street...
New vodka has grape expectations
THE firm behind Grey Goose is launching a new ‘ultra-premium’ edition of the vodka which features drops of Cognac.
Grey Goose VX (Vodka Exceptionelle) is...
Spiced and gold at heart of rum boost
Sub-categories the driving force behind growth, report says
THE rum category is on the rise, with young drinkers in Scotland and the north of England...
Rum brand joins the dark side
THE firm behind OVD rum has launched the second iteration of its Discover the Dark Side of Rum cocktail competition.
The contest, which was...
Highland Spring’s sense of occasion
HIGHLAND Spring has unveiled a new look which aims to deliver greater visual impact and sense of occasion.
The company said the new sparkling PET...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
