Tuesday, March 26, 2019

Czech brand’s old pals act

JUST how well do you know your friends? Czech brand Kozel is aiming to help UK beer drinkers find out with its latest marketing...

Guy Chatfield looks at the ins and outs of buying en primeur

FOR folk in the wine business April is synonymous with the Bordeaux En Primeur campaign. In the event some of you are not sure...

Bowmore takes a trip to the dark side

ISLAY single malt distillery Bowmore has embarked on a new marketing campaign for its 15 year old Darkest expression. The global campaign, titled ‘magic...

Imports offer a world of beer opportunities

WORLD beer represents a significant opportunity for licensees as consumers continue to broaden their drinks repertoires. Describing the sector as the ‘star performer’ of the...

How flavours sparked spirit revival

THE fortunes of sambuca have been transformed since the category’s move into flavoured varieties. Hi-Spirits, distributor of flavour pioneer Antica Sambuca, said the liqueur has...

Drinks firm kick starts its new range

THE firm behind Sidekick has launched a three-strong extension to the core range. Available in Apple, Redberry and Blueberry variants, Sidekick Sour is said to...

Sourz shows a can-do attitude

LIQUEUR brand Sourz has branched into new territory with the launch of its first ready-to-drink product. Sourz Fusionz is said to bring together the “bold,...

Blue Nun laughing with the ladies thanks to sponsorship

ENDURING German wine brand Blue Nun has been confirmed as one of the sponsors of this year’s Funny Women Awards. Now in their tenth year,...

Italian beer has a spring in its step

ITALY’S Lake Como is the setting for the new spring and summer ad camapign for Peroni Nastro Azzurro. Primavera, Italian for ‘spring’, aims to portray...

Swedish cider stripped bare

IT’S apple cider, but not as we know it. Kopparberg, the fast-growing Swedish brand known for its pear and fruit-flavoured ciders, is looking to boost...