A new blend of whisky drinkers
Spirit playing the generation game, operators tell SLTN
SCOTCH whisky firms have made no secret of their desire to attract a younger generation of consumers.
In...
Small batch success for Buffalo Trace
THREE small batch bourbons from the Buffalo Trace distillery were lauded this month when they appeared on a list of the world’s top spirits....
All aboard for rum campaign
Lamb’s British heritage at the centre of new marketing activity
BRITISH identity forms the cornerstone of a new consumer campaign for Lamb’s Navy Rum.
Brand...
Blast from past boosts bourbon
Cocktails from a bygone era spark interest in whiskey
CLASSIC cocktails continue to drive interest in – and sales of – American whiskey, bartenders...
Whisky answers cocktail call
COCKTAILS and long mixed drinks are helping whisky reach a new generation of consumers.
Ali Goode, marketing manager for whisky liqueur Drambuie, said the category’s...
Single malt unveils its new look
SINGLE malt Auchentoshan has been given new-look packaging designed to educate consumers about the whisky’s production and taste.
The revamped packaging, which has been applied...
Carlsberg Citrus makes its ‘crate escape’
Carlsberg UK’s Citrus lager has made its TV debut in a new version of its ‘Crate Escape’ ad campaign.
The beer, which is blended...
Spirit beer can help category soar
THE emerging ‘spirit beer’ category will have a positive impact on bourbon and American whiskey, according to the firm behind one of the newest...
American tale for Scots bartenders
Consumers embracing US whiskies, says BBFB
SCOTTISH consumers are broadening their horizons and experimenting with more American whiskies than ever before, according to the brand...
Funkin’s pitcher of summer
The firm behind premix cocktail brand Funkin is distributing 1000 on-trade promotional kits as it looks to drive sales throughout summer.
Wholesalers will give the...
Columns
Luke Richardson
William Woodburn
