International Wine Services confirmed the return of the 1990s brand, which is described as a “lightly sparkling wine blended with natural fruit flavours”, claiming consumer demand for fruit-flavoured wines is growing.
Castaway Spritz, which has an ABV of 8%, is available to both the on and off-trades in a 75cl bottle; the relaunch is being backed by activity including point of sale material, sampling events and social media activity.
Marketing manager Angela Ham said the drink, which is being relaunched after a 20-year absence, offers a lower ABV alternative to wine.
“We’re right on the cusp of a fruit-flavour surge in the wine sector,” she said. “Having injected growth into the beer and cider sectors, the fruit-flavour trend is on the verge of doing the same for wine, creating the ideal opportunity for reintroducing Castaway Spritz into the market.
“We’ve done our very best to keep all of the things the original Castaway was loved for – the refreshing fruity taste and the brand’s light and vibrant personality – while evolving the product with a new 75cl bottle format and 8% ABV to best meet the needs of today’s consumers and shoppers.”