Thatchers launches new sustainably solar-powered ‘Juicy Apple’ cider

Made using 100% renewable electricity, including power generated from the 3500 solar panels on its own Myrtle Farm, cider maker Thatchers reckons that its new on-trade flavour is as good for the environment as it tastes in the glass.

Thatchers Juicy Apple is described as ‘the ultimate blend of sun-drenched apples and 100% renewable electricity’, exclusively available in bars and pubs, at a sessionable 4% ABV.

This latest cider to join the Thatchers range is said to taste just as the name sounds – ‘the feeling of biting into a crisp, juicy apple’ in a delicately light cider, with a hint of sour balancing the sweetness you’d expect from eating apples.

Fourth-generation cider maker Martin Thatcher, said: “This brand-new cider, which began life in our Cider Barn range, reflects the demand from British consumers for a light, crisp cider, that provides refreshment with a gentle bite.

“This easy-drinking cider is ideal for those discovering apple cider for the first time, and fits into our range alongside Gold, Haze, Blood Orange and Apple & Blackcurrant.

“At Thatchers we put as much care into looking after the environment as we do to creating great cider, so crafting ciders that are not only powered by sunshine, but as refreshing as a cool breeze on a warm summers day, is in our nature.”

As a well as solar power, other sustainable developments are helping to reduce the company’s impact on the environment. The latest innovation sees the CO2 produced in the fermentation process captured and used to add bubbles to the cider.

Thatchers Juicy Apple is available to serve now – and every new install will receive a bespoke, targeted, social media campaign to drive footfall to their venue.

Thatchers maintains that it has added more volume to the cider category than any other producer over the last four years, up by 19%. Thatchers Gold, the company’s flagship cider, is currently the number one cider in the UK free trade.